Honda India Foundation flags off ‘Sadak Suraksha Express’

Honda India Foundation (HIF), the CSR arm for all Honda group of companies in India announced the launch of its Honda Road Safety Ambassadors Program at Honda Samajik Vikas Kendra, Naurangpur, along with the flag off of ‘Sadak Suraksha Express’, road safety awareness initiatives aimed at educating communities on safe driving practices and pedestrian behaviour. Both the initiatives aim to strengthen Honda’s vision of Zero Traffic Fatalities and foster a culture of responsible mobility and a positive mindset towards road safety.

The event was attended by Vinay Dhingra, Trustee, Honda India Foundation, Katsuyuki Ozawa, Trustee, Honda India Foundation, Rajeev Taneja, Operating Officer, Honda India Foundation and Prabhu Nagaraj, Operating Officer, Corporate Affairs, Honda Motorcycle & Scooter India.

The Honda Road Safety Ambassadors Program has been launched to involve youth as active participants in promoting safer driving and riding habits. It supports Honda’s global vision to achieve zero traffic collision fatalities involving its motorcycles and automobiles by 2050 with a target of reducing fatalities by 50% by 2030. Under this initiative, each batch of participants will undergo a three-month training, including 15 days of classroom sessions and 75 days of community activities related to educating the masses on road safety led by these ambassadors. The participants will share their learnings with families, friends and local communities, helping build awareness of traffic rules and responsible behaviour on roads.

HIF also introduced ‘Sadak Suraksha Express,’ a mobile road safety awareness initiative that will travel across rural areas to spread key messages on traffic safety and pedestrian awareness. The van features visual demonstrations, local language content, street plays and storytelling sessions to make safety education more engaging and accessible for all. The activity aims to reach people across various age groups including farmers, school children, teachers, women and community leaders encouraging a culture of caution and mindfulness on the roads. It will also help strengthen rural connect through interactive sessions and community-based learning.

Vinay Dhingra, Trustee, Honda India Foundation, said, “Creating awareness at community level is central to building safer roads. The Honda Road Safety Ambassadors Program and Sadak Suraksha Express are designed to engage youth and local communities by providing them the tools and knowledge to promote responsible mobility. By combining structured learning with hands-on community-focussed activities, these initiatives aim to create a lasting impact. We believe that informed, aware communities can play a key role in reducing accidents and fostering a culture of safety on our roads. This is a tangible way for Honda India Foundation to contribute to shaping safer and more conscious mobility for everyone.”